BlackPlanet was an African-American social media solution for matchmaking and job posts; it features forums for debate on political and social problems
BlackPlanet was launched on Sep 1, 2001 by Omar Wasow, an online analyst, whom in 2001 got run “New York Online”, a pre-web society the guy were only available in 1993 from his living room in Brooklyn. [2] It actually was the brainchild of Wasow and society Connect’s CEO Benjamin Sun. Established in 1999, it actually was a relative latecomer to social networking sites, with three already in existence targeting individuals of colors. [2] Benjamin Sun would also launch AsianAve and MiGente.com. [3]
Team
The web site is manage by neighborhood Connect of brand new York City. Area Connect also runs AsianAvenue.com and MiGente.com [2] In April 2008, neighborhood Connect is purchased for $38MM by broadcast One, a Lanham, MD-based mass media started by Cathy Hughes. [4] Along with BlackPlanet.com, MiGente.com and AsianAvenue.com are furthermore purchased. This move got used by Radio One to diversify beyond radio to achieve black colored viewers. [5]
BlackPlanet’s wider objective should bolster the Black area. [2]
Web Site
The best discussion boards are latest occasions, Heritage & personality, Relationships, Religion & Spirituality, and girls. [6] Wasow says BlackPlanet’s home-grown program permits customers to maneuver between individual content, to dating, chat, and community forums, centering on hooking up group, as opposed to giving all of them material. [2]
Stats
In January 2007, the membership log on BlackPlanet’s home-page boasted 15.8 million users since their inception in 1999. [6] At time of buy the web site had about 20 million people and got the last most-visited U.S. social media webpages. [7]
- Male 34.4%
- Female 65.6per cent
- Median Get Older: 32
- Attended/Grad College: 64.5per cent
- Structure Ebony: 88%